November 22, 2018 | By larrykeiter |
“You make a living off of what you get, and a life off of what you give” are the similar words from Winston Churchill. No truer words have been spoken and none are more appropriate at this time during the holidays. To many Retailers at his time of year, these are great words to take heart. Yes, it is going to be a solid year from the initial receipts, however those businesses who look to extend their “life” beyond the latest fads, the latest gadgets, the latest offerings would do well to keep their purposeful giving, in mind. What matters most to your brand, your culture, your people. Authentic giving is very obvious and aligns with what matters most to the people within the organization.
This should be a measurable or metric for any and every business, no matter what product. Your associates are watching.
Sam Walton made it very clear to his leaders and asked us to share this belief in every store that “each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community”. That is a direct quote from Sam Walton. Sam believed in serving his leaders, his leaders should serve their people and the people in turn would serve their community.